A great way to keep customers engaged virtually is by strengthening your website. Websites have literally become the front door to businesses over the past 12 months, so it’s incredibly important to optimize them. It’s not just about “having a website” it’s about “having a GOOD website” and driving traffic to it! These tips will effectively enhance your website for search engines and end users in 2021.
As websites become an imperative marketing platform for large and small businesses, it’s important to understand what elements to include in one. Years ago, a good side menu and tons of keywords could easily land you on the first page of search engines. Now Google takes hundreds of factors into account when choosing which websites to list highest in their search results. Some of these factors include content, secured sites, mobile-friendliness/responsiveness and page speed. Among them, user experience (UX) is one of the most important ranking factors for SEO.