While standing in line at the grocery store ready to battle over the last package of toilet paper, I realized that it actually has a lot in common with marketing. Although it sounds absurd, I’m confident that you will soon be a believer too.
In a matter of days, lives have been turned upside down due to the Coronavirus Pandemic. Most businesses have closed their doors to the public, and everyone has been affected in one way or another. Business owners are completely re-thinking their marketing strategies in order to reach customers during this time. Here are three things that we have learned so far:
The news says the economy is getting better, and it might be the nation’s best economical year since 2007. Unfortunately, businesses are still feeling the budget crunch and are continuously looking for inexpensive, yet effective ways to push their products and services. The good news with that is, there are a lot of marketing ideas you can push out without spending your whole budget. Take these five tips and implement them any time of the year. However, since I love Halloween, I added my own little timely tips in the list.
Thirteen years ago, I was hired in the Marketing department at Nex-Tech and thought to myself, “What a fun job, I just get to come up with cool campaigns and spend money!” While my job is fun, what my 23-year old self wasn’t thinking about was all the backend work that goes into marketing. One of those backend items is a marketing budget. A necessity for any business.