Nex-Tech Blog | Technology Tips and Tricks | Industry News

How Pioneer Connect’s Fiber Campaign Plan Became a Big Deal

Posted by Nancy Vasquez on Sep 9, 2021 3:36:04 PM

Modern technology such as fiber, is an innovation meant to improve the experience for everyday broadband users. Introducing fiber to a community needs a plan that executes steps in creating content to educate consumers, and Pioneer Connect did just that with the support of Nex-Tech’s Advertising Solutions Team. Their fiber campaign plan focused on the benefits of fiber internet.

In this industry, the education piece about fiber can turn into an increased understanding from customers on why the investment is being made and an upgraded Internet package on the customer’s part, resulting in more revenue for the company offering fiber.

Since Pioneer Connect’s education focus was on the benefits of fiber broadband, they created a list that could be used for content creation.

Pioneer Connect fiber benefit list:

  • Highest level of internet security- Fiber internet provides the highest level of internet security that you can have, to protect those that matter most, your family.
  • Reliable & weatherproof internet technology- Fiber technology provides a dedicated connection to your home and is the most dependable technology during harsh weather.
  • Fiber internet provides data at the speed of light- Fiber is fast. Leave behind the buffering and enjoying internet that keeps pace with your busy life.
  • Fiber builds a foundation for our area’s future prosperity- It brings big-city speeds to your door—perfect for telehealth, distance learning, working from home, running a business, cloud storage and more!
  • Local people & local service- An expert team that lives and works in your community – you’re not just our customer, you’re our friend and neighbor.

After developing copy, content can be created in forms of video, graphics, social media posts and more. Pioneer Connect found it best to educate consumers about fiber by creating a short video that contains the copy created from their benefit list. By doing this, consumers were able to attain information about fiber in less than two minutes.

Pioneer Connect and Nex-Tech executed their educational plan successfully by choosing a focus, creating copy, and transforming the copy into video content.

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Topics: Marketing Tips, Marketing

Minutes Matter

Posted by Austin Gagnon on Jul 29, 2021 9:58:19 AM

It was a bright sunny Tuesday morning; the temperatures were warming, and we had just weathered a two-week arctic cold front with temperature lows of -23⁰F. I was traveling west on I-70 towards Quinter, Kansas. Those of you that have driven through Kansas know how straight and flat this part of the country can be. The roads were clear, and my cruise was set. I was enjoying my coffee and nearing Quinter where I was excited to work and learn from Doug Kuntz, Carrier Access Manager at Nex-Tech.

About five miles east of Quinter I received a call from Doug (also a longtime volunteer firefighter) advising that when I got to the office he may not be there, he was on standby for a possible rollover accident. At this point, you may be wondering why they were on standby and not on the way to the accident. The problem was the people involved in the accident did not know the name of the road they were on when they wrecked. As a former volunteer firefighter myself, I also know that when it comes to accidents or fires “Minutes Matter”. Minutes in a fire can be the difference in a small fire vs a giant wildfire, minutes in an accident can sometimes be life and death. As I traveled down the road, I had hoped that everyone was okay.

Two miles outside of Quinter I looked to the north and noticed a vehicle on its top and a person standing next to it. I also noticed that there were no emergency vehicles on site yet as this accident must have happened just moments ago. I quickly called Doug back and let him know that there was a vehicle on its top two miles east of Quinter on a road that went under the interstate. Doug was able to alert the other emergency response team allowing everyone to respond to the appropriate location. Luckily, everyone involved was okay.

As I logged into my computer waiting for Doug to return, I thought about what had just occurred, and I realized that Nex-Tech’s Cordell product line and NOC Cloud Pro solution had some similarities. Just as in accidents and fires “Minutes Matter” in network events. Today’s networks are growing rapidly and there are smaller support staff managing these networks. With the growing complexity of networks, it becomes hard to have eyes on everything, as well as resolve the issues involved. With our Cordell product line, we can add visibility to all your locations, that coupled with our NOC Cloud Pro 24x7 solution, we can provide you the visibility your network needs.

Cordell’s product line can alert you, as well as our Network Operations Center (NOC). For example, if the air conditioner fails in a remote location, we can alert you and contact the appropriate personnel to resolve your cooling problem. When remote locations begin to overheat, minutes can be the difference in fixing an air conditioner or replacing multiple pieces of equipment.

Let Nex-Tech be your first line of defense when “Minutes Matter” in your network. For more information on our Cordell and NOC Cloud Pro solution contact me, Austin Gagnon at785-735-7031 or carriersales@nex-tech.com.

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Topics: Marketing Tips, Network Monitoring, Marketing, Carrier, CALEA, Cordell, NOC Cloud

Understanding Simple Network Management Protocol (SNMP)

Posted by Austin Gagnon on Jul 7, 2021 10:06:10 AM
SNMP by definition should be simple, but at first glance, SNMP traps can seem anything but. SNMP traps coupled with the right management information base (MIBs) objects, alarm collectors, and monitoring system(s) can provide one of the best views into your network.
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Topics: Marketing Tips, Network Monitoring, Marketing, Carrier, CALEA, Cordell, NOC Cloud, SNMP

Control Your Destiny Within Your Network

Posted by Seth Ritter on Jul 1, 2021 3:33:00 PM
 
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Topics: Marketing Tips, Network Monitoring, Marketing, Carrier, CALEA, Cordell, NOC Cloud

Carrier Technology Day 2021 Session Recordings

Posted by Sara Johnson on Jun 30, 2021 3:15:24 PM

NOC — Not just another summer DIY project

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Topics: Marketing Tips, Network Monitoring, Marketing, Carrier, CALEA, Cordell, TRACED ACT, Robocalling, NOC Cloud

What Toilet Paper Taught Me About Marketing

Posted by Megan Keiswetter on May 5, 2020 11:00:20 AM

While standing in line at the grocery store ready to battle over the last package of toilet paper, I realized that it actually has a lot in common with marketing. Although it sounds absurd, I’m confident that you will soon be a believer too. 

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Topics: Better Living, Marketing Tips, Advertising Solutions, Branding, Marketing, Business

3 Things Marketers Are Learning During the Coronavirus Pandemic

Posted by Megan Keiswetter on Mar 31, 2020 9:08:43 AM

In a matter of days, lives have been turned upside down due to the Coronavirus Pandemic. Most businesses have closed their doors to the public, and everyone has been affected in one way or another. Business owners are completely re-thinking their marketing strategies in order to reach customers during this time. Here are three things that we have learned so far:

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Topics: Tips and Tricks, Telecom Industry, Marketing Tips, Social Media, Work Remote, E-Commerce, Website

5 Simple and Inexpensive Ways to Get Your Business Noticed

Posted by Peggi Axelson on Sep 26, 2018 5:32:35 PM

The news says the economy is getting better, and it might be the nation’s best economical year since 2007. Unfortunately, businesses are still feeling the budget crunch and are continuously looking for inexpensive, yet effective ways to push their products and services. The good news with that is, there are a lot of marketing ideas you can push out without spending your whole budget. Take these five tips and implement them any time of the year. However, since I love Halloween, I added my own little timely tips in the list. 

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Topics: Business Technology Watch, Marketing Tips, Business

5 Steps to Creating a Marketing Budget – A Must for Your Business

Posted by Becky Howland on Sep 14, 2017 10:10:11 AM

Thirteen years ago, I was hired in the Marketing department at Nex-Tech and thought to myself, “What a fun job, I just get to come up with cool campaigns and spend money!”  While my job is fun, what my 23-year old self wasn’t thinking about was all the backend work that goes into marketing.  One of those backend items is a marketing budget.  A necessity for any business.

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Topics: Business Technology Watch, Marketing Tips

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