While standing in line at the grocery store ready to battle over the last package of toilet paper, I realized that it actually has a lot in common with marketing. Although it sounds absurd, I’m confident that you will soon be a believer too.
For years our businesses and services have evolved, but why hasn’t our marketing? Every living creature has to evolve, so shouldn’t our advertising plans? We continuously tell reps to do the same thing we did last year without a flinch. If we understand that times have changed and consumers have altered the way they consume information, why do we keep hitting the repeat button?
Call it Facebook Zero or Facebook Apocalypse. The date was January 11, 2018. The Facebook corporation announced a new focus on bringing people closer together. While this has a feel-good charm to it, what it means for social media marketing is that the goalposts are moving again.
The type of business you have might gear your marketing efforts in several directions, but there’s one thing we know for sure. Every business should have an online presence, whether you are the local floral shop or a farm implement dealer.
Without a brand, your business is lost. A brand represents how your business looks, feels, acts and behaves. A brand is how you want your business to visually and emotionally present itself to its consumers. You are never too small of a business to need a brand identity, as businesses of all sizes need a brand. Here are 5 quick reasons why your business needs a brand: