While standing in line at the grocery store ready to battle over the last package of toilet paper, I realized that it actually has a lot in common with marketing. Although it sounds absurd, I’m confident that you will soon be a believer too.
Without a brand, your business is lost. A brand represents how your business looks, feels, acts and behaves. A brand is how you want your business to visually and emotionally present itself to its consumers. You are never too small of a business to need a brand identity, as businesses of all sizes need a brand. Here are 5 quick reasons why your business needs a brand: