Is your business utilizing the power of social media? If you’re not, why? Don’t know how? Don’t have time? Don’t have anything to say? These are all valid reasons, but there are some great resources out there that can help you become a social media pro or at least look like one.
We could spend forever talking about every social network out there and why or why not your business should have a presence, but in this post, I am going to focus on the social media juggernaut, Facebook. Facebook has over a billion active users, no other platform has that kind of user base. Not only does it have the most users, Facebook has done a great job of helping businesses reach their target audience, plus it is super easy to use.
If you do not have a page already, start here: https://www.facebook.com/business/learn/set-up-facebook-page.
Once you get your page up and going, here are a few resources that will help you keep your page updated with fresh content and keep your audience engaged.
- Time - If you find some extra time in your day, schedule out multiple posts. This will help keep your content new, without a lot of work. Facebook has a feature that allows you to schedule your posts to appear in the future or in the past. Or, if you have multiple pages or participate on multiple networks, you may want to look at something like Hootsuite. It comes in free and paid versions. You can schedule your posts, as well as monitor the social networks to see if anyone is talking about your brand.
- Design - There are many options available to you, but one of my favorite sites for helping me design a cover photo, profile picture or newsfeed image is Canva. In Canva, you can create a design for the many elements of your Facebook page, as well as other online media and even print. They have a lot of fonts and design templates already built in or you can upload your own images. Many of their templates and images are free, those that aren’t, are only $1. Canva also has a paid version that has a few extra features that can be very beneficial if you are wanting to use one design for various platforms.
- Content - Remember that your content shouldn’t be all about sell, sell, sell. Create content that shows your business in a more human light. Special offers and product reviews still have their place, but sometimes people just want to learn something, or see how your business is making a difference in the community or maybe get a behind the scenes look at your business. If you are short on time or just need inspiration, check out other local business pages, industry related pages, YouTube, news sites, etc. And, don’t forget to share and engage with other businesses, as well of your customers.