In a matter of days, lives have been turned upside down due to the Coronavirus Pandemic. Most businesses have closed their doors to the public, and everyone has been affected in one way or another. Business owners are completely re-thinking their marketing strategies in order to reach customers during this time. Here are three things that we have learned so far:
FIRST: If You Don’t Have a Website, You Should!
Websites have always been the front door of businesses for many consumers, but with people on lockdown, it is the ONLY front door for them. If this has happened once, it could happen again. Also, there is a chance that people will get into the habit of visiting us solely online, so it could have lasting effects. If you don’t have a solid website, it is imperative to get one now.
SECOND: E-Commerce Can Make or Break Your Business.
Simply having a website isn’t enough. It needs to be easy for customers to buy your products and services, interact with your brand and request estimates or quotes. Many people prefer shopping online because it is easy and convenient. Plus, they can shop at any hour of the day or night. Having this functionality helps you stay competitive in the marketplace. It also opens your business to customers all over the world rather than a small regional area and prepares you for another catastrophic pandemic event.
THIRD: Social Media is a Must.
During this pandemic, it is extremely important to stay sensitive and empathetic to others. Social media is a great way for companies to stand out during such a difficult time. The Coronavirus Pandemic sparked a huge spike in social media usage across the globe. From news updates to casual conversation, it has been a vital source of information and communication. If you aren’t on social media or using it regularly as a business, you absolutely should be!