The biggest season for retail sales is just around the corner. Are you ready to compete with the big guys? How can you take on big names with national advertising campaigns and ensure you also have a successful holiday sales season? Here are a few tips:
Start with what you know. Direct your attention to your current customer base. Remember it is more cost effective to serve your current customers than it is to gain a new customer.
Make doing business with you even more inviting. Consider offers like free shipping, loyalty rewards or discounts. Band together with other local merchants to provide opportunities for cross sales. Sponsor a workshop or special event that features what you have to offer. Be open to creating custom orders, and definitely offer gift cards for those that procrastinate or can’t decide what to get.
Take it online. If you can’t beat them, join them. At a minimum, you need a social media presence. Make your inventory available for sale online. Reach local customers on the Nex-Tech Classifieds, and discover new customers by maximizing your search engine optimization (SEO) and directing traffic to your website.
Increase customer loyalty. Think about how you can add people to your email and text messaging lists. If someone fills, then abandons a cart, offer something to complete the purchase. After the sale, be sure to send a thank you note or add a little surprise in the order.
Remember to follow through. Put it in writing. There are so many ideas and opportunities to choose from. Make a decision on what you want to focus on, and what kind of promotions you will offer. Don’t miss a sales opportunity by not being prepared!
If you like these ideas, but are not sure how to get started, or which ones to focus on, contact Nex-Tech Ad Solutions today and we will find the right advertising strategy for your business.