Regardless if your business is small, medium or large, digital marketing can help you reach your financial goals. When most people think of digital marketing, they just think about social media. It is much more than that. It encompasses every avenue you can use to promote your brand using electronic media. More and more people turn to their smartphone, computer or tablet when making a purchasing decision. If they can’t find you, they can’t buy from you.
Need more reasons to implement digital marketing? Here are five reasons that digital marketing would make a good fit for your business:
- A Level Playing Field - By utilizing digital advertising mediums such as Google Search advertising, your business can compete with any size company. With the right targeting, content and bid strategy, your business could achieve the top ranked position making it more likely that potential customers will see and choose you first.
- It Is Affordable - You can reach thousands of potential buyers, but only pay when one of those people click on your ad. This not only keeps your costs low, but when someone clicks on your ad, they are more likely to convert into a sale. Therefore, paying for the cost of the ad and more.
- Targetable - While mass media advertising still has its place, it is difficult to know if the right people are getting your message. Digital marketing allows you to target those that are most likely to buy. You can choose from various demographics, locations and interest factors to narrow down your audience. For example if you sold surf boards, you would want to target your ads to people that live in geographic regions where people can surf and have an interest in water sports.
Measurable - Without a lot of extra work, it can be difficult to know how effective your advertising is. With digital marketing solutions, you can see how many times your ad was seen and clicked on. Plus, by using something like Google Analytics on your site, you can determine if someone made a purchase, where they went on your site after they clicked on the ad, if they come back repeatedly using various entry points to your site before making a purchase, etc. This is all very powerful information to use when creating or tweaking campaigns and it allows you to gain insight on how people are using your site.
- Engagement - Engaging with your customers is so important. Retweeting their tweet, offering information that they find helpful and responding to their comments are just some of the ways you can engage your customers and potential customers. When you respond to them, it gives your company a more human-like quality and people like to do business with people they like. So if you can relate to them, they are more likely to be your customer and even better, advocate for your business.
At a glance, starting your digital marketing strategy can seem overwhelming, but it is worth diving into.
If you would like help with your digital marketing strategy, Nex-Tech has a Marketing and Media team that is ready to help you achieve your goals.