Modern technology such as fiber, is an innovation meant to improve the experience for everyday broadband users. Introducing fiber to a community needs a plan that executes steps in creating content to educate consumers, and Pioneer Connect did just that with the support of Nex-Tech’s Advertising Solutions Team. Their fiber campaign plan focused on the benefits of fiber internet.
In this industry, the education piece about fiber can turn into an increased understanding from customers on why the investment is being made and an upgraded Internet package on the customer’s part, resulting in more revenue for the company offering fiber.
Since Pioneer Connect’s education focus was on the benefits of fiber broadband, they created a list that could be used for content creation.
Pioneer Connect fiber benefit list:
- Highest level of internet security- Fiber internet provides the highest level of internet security that you can have, to protect those that matter most, your family.
- Reliable & weatherproof internet technology- Fiber technology provides a dedicated connection to your home and is the most dependable technology during harsh weather.
- Fiber internet provides data at the speed of light- Fiber is fast. Leave behind the buffering and enjoying internet that keeps pace with your busy life.
- Fiber builds a foundation for our area’s future prosperity- It brings big-city speeds to your door—perfect for telehealth, distance learning, working from home, running a business, cloud storage and more!
- Local people & local service- An expert team that lives and works in your community – you’re not just our customer, you’re our friend and neighbor.
After developing copy, content can be created in forms of video, graphics, social media posts and more. Pioneer Connect found it best to educate consumers about fiber by creating a short video that contains the copy created from their benefit list. By doing this, consumers were able to attain information about fiber in less than two minutes.
Pioneer Connect and Nex-Tech executed their educational plan successfully by choosing a focus, creating copy, and transforming the copy into video content.