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Megan Keiswetter

Advertising Solutions Representative at Nex-Tech

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Evolving Into a Digital Society

Posted by Megan Keiswetter on Jul 11, 2016 7:28:44 PM

In order to develop a successful marketing strategy, it’s important to customize our efforts towards our target end consumers. For many businesses, this could mean an extremely diverse set of demographics. Multi-generational marketing has become increasingly important with five distinct generations that encompass our region's overall buying power. In order to communicate effectively to our consumers, we must properly identify which generation they are categorized in.

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Topics: Insider, Business Technology Watch

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