CX – the new buzz term. It stands for customer experience. It means enhancing customer relationships. It’s what we’re all after, right? So how do we do that, especially since so much of how we interact with our customers is online? Is it through email, portals, chats, social media? All the above? The answer is yes to all of that plus humanization. It’s about creating an experience that evokes an emotion in people that sticks with them.