As websites become an imperative marketing platform for large and small businesses, it’s important to understand what elements to include in one. Years ago, a good side menu and tons of keywords could easily land you on the first page of search engines. Now Google takes hundreds of factors into account when choosing which websites to list highest in their search results. Some of these factors include content, secured sites, mobile-friendliness/responsiveness and page speed. Among them, user experience (UX) is one of the most important ranking factors for SEO.