As websites become an imperative marketing platform for large and small businesses, it’s important to understand what elements to include in one. Years ago, a good side menu and tons of keywords could easily land you on the first page of search engines. Now Google takes hundreds of factors into account when choosing which websites to list highest in their search results. Some of these factors include content, secured sites, mobile-friendliness/responsiveness and page speed. Among them, user experience (UX) is one of the most important ranking factors for SEO.
For years our businesses and services have evolved, but why hasn’t our marketing? Every living creature has to evolve, so shouldn’t our advertising plans? We continuously tell reps to do the same thing we did last year without a flinch. If we understand that times have changed and consumers have altered the way they consume information, why do we keep hitting the repeat button?
When you own a small business, you wear so many hats that you can’t see straight most days. The amount of responsibilities seems endless. With handling all of the marketing, accounting, payroll, inventory, scheduling, customer service and ordering, among other things, it can be difficult to manage it all. Below are three must-have technologies that will make running your business much easier.
I will never forget the time I searched for a Disney vacation to surprise my family. I mean, how could I forget it? After I went to their website and had a mild heart attack about the fortune I was about to spend, their ads were lurking around every corner I turned. I logged into Facebook and there it was, a Disney ad. While looking for a new pair of shoes on Amazon, a Disney ad was staring me right in the face. It seemed like every website I visited they were waiting for me saying, “Click me, I dare you. You know you want to.”
Topics: Business Technology Watch
Many of us have spent hours stewing over that same big question, “Should I build a Facebook page for my business?” Just moments after posing this question, an abundance of additional concerns set in. What if it is expensive? What would I post about? What if a customer posts negative comments on my page? I already have a website, so I don’t need a Facebook page, right?
In order to develop a successful marketing strategy, it’s important to customize our efforts towards our target end consumers. For many businesses, this could mean an extremely diverse set of demographics. Multi-generational marketing has become increasingly important with five distinct generations that encompass our region's overall buying power. In order to communicate effectively to our consumers, we must properly identify which generation they are categorized in.